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According to MMGY Travel Intelligence’s Portrait of American Travelers study, Hawaii is the favorite destination this summer for Americans planning to travel within the country.
While Europe unsurprisingly still tops the list for international travel interest, Hawaii leads the way domestically, beating out other popular spots like Las Vegas, California, and the Florida Keys.
What is MMGY Travel Intelligence?
MMGY Travel Intelligence is a « global network of research and data products and services exclusively serving the hospitality, travel and tourism industries. » The Travel Intelligence Branch is the data and research arm of MMGY Global, a marketing company specializing in the travel and hospitality industry.
MMGY Travel Intelligence conducts industry trend studies to help inform decision makers regarding current and future traveler interests, current economic and social factors at play, DEI within the industry, and much more.
His American Travelers studio portrait covers lodging and lodging, road trips, culinary trips, diversity in travel, loyalty programs and social media.
Hawaii has always been a popular destination for Americans and international travelers alike, so it’s no surprise that it was a top contender.
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According to the Hawaii Tourism Authorityvisitor numbers in the first half of 2023 are up more than 13% compared to last year and are nearly on par with the number of visitors in the first half of 2019, showing interest in Hawaii remains strong after the tourist break during the pandemic
Here are 5 reasons American travelers are flocking to Hawaii in 2023.
1. Cultural immersion without bureaucracy
While the remoteness of the Hawaiian Islands means you’ll definitely take a long-haul flight to get there, regardless of where you fly from, it’s still a US state, so for American travelers, it doesn’t require the potential hassle. of a passport, visa or border considerations.
And traveling to Hawaii can not only feel like venturing abroad to another country due to the required flight time, but also Hawaii’s unique history and culture can be just as appealing to travelers as exploring a foreign country.
2. Security
Hawaii is considered a generally safe location for touristswith the most common concerns being the ones you need to be aware of anywhere with heavy traffic: pickpockets and other petty crime.
3. As always, it is a tropical paradise
Of course, there are any number of reasons why Hawaii is always a popular destination.
The always tempting prospect of relaxing on a pristine beach, the chance to hone your surfing skills, the chance to encounter animals in their natural habitat while snorkeling or hiking, and the rare chance to see active volcanoes up close are just a few. of the many reasons why travelers flock to this beautiful tropical paradise.
4. Culinary and Cultural Events
While Hawaii offers many rich and engaging experiences at any time of the year, there are plenty of events happening on the islands over the next several months specifically that are likely to draw visitors.
Foodies may be drawn to the Hawaii Food and Wine Festival which will take place in October and will showcase Michelin-starred chefs and award-winning winemakers and mixologists in an event that will span three weekends.
Others may find the Kauai Coffee and Chocolate Festivalwhich also takes place in October, plus his own.
In September, Aloha Festivals It will take place on all the islands. This annual event showcases the culture of Hawaii and this year the theme is belongingor connection to the earth.
5. New and exciting places to stay
In keeping with this year’s rush of visitors, a variety of new hotels and resorts have opened across the islands.
Travelers may be attracted by Wayfinder Waikikiwhich Fashion calls « the most beautiful hotel opening in 2023 ». The hotel features local art in the rooms and was built for, in his words, « the mindful exploration of this amazing community we call home. »
1 Hanalei Bay Hotel was renovated and reopened this year, focusing on « transformative wellness » and a connection to nature, while Kona Village, a rosewood resortopened last week in Kailua-Kona, Hawaii.
Kona Village offers 150 « hale » or private stand-alone accommodations and « Pacific Shore to Table » dining experiences. The entire Kona Village complex is solar powered and sustainability initiatives are central to the organization’s philosophy.
How to avoid the crowds and costs
There really is never a slow season for tourism in Hawaii, but peak travel time is generally December through February, so you can beat the crowds if you plan to visit this summer or early fall.
Also, the weather is generally more favorable in September and October, and because it is considered a middle period of your tourist cycle, plane ticket prices are usually lower during these months as well.
While prices in Hawaii have risen since the pandemic, you may want to consider staying on Oahu for slightly lower costs, while Maui is generally considered the most expensive island.
While it’s no surprise that Hawaii is a popular destination for American travelers this year, the fact that it ranks number one is noteworthy and means that travelers should plan their upcoming trips carefully to ensure a rich and rewarding experience without being overwhelmed by crowds or high prices. powered by travelers with similar interests.
traveler alert: Don’t forget travel insurance for your next trip!
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This article originally appeared on TravelOffPath.com
