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Japan is famous for its cherry blossoms in spring, its colorful days in autumn, and its snow-capped mountains in winter, but summer is its best-kept secret.
While most summer travelers envision dreamy beaches and charming European towns for their vacation, there are many benefits to discovering less popular destinations during this time of year.
With fewer tourists and better deals to be found, Japan offers some amazing reasons to visit this summer.

1. travel light
Japan Airlines (JAL) announced that, starting July 5, you can give up checking a bag and simply borrow outfits through their Any Wear, Anywhere scheme.
The concept was created to combat the increasing number of travelers around the world and the growing need for sustainability initiatives in the industry. The idea is that you don’t have to worry about losing your luggage, buying a new wardrobe for your vacation or increasing your carbon footprint.
All you have to do is book a flight with JAL and log in to their website to book your desired outfits for up to two weeks, pack your carry-on necessities, have your order delivered to your hotel when you arrive, and return it to the hotel before you leave. . This way, you can focus on the best parts of the trip and leave the stress of packing at home.

2. find savings
Not only have flight prices within Europe skyrocketed of late, but prices for everything from accommodation to excursions are also high during the summer months. By choosing Japan as your summer destination, you can find savings on airfare, accommodation, train tickets, and more.
Japan is often considered an expensive destination; however, since summer is one of its slow seasons, you can find discounts on many of the popular places to visit and airfare. Low-cost airlines like ZIPAIR offer direct standard fares for around $350.
Every Friday this summer you can visit five different Tokyo museums at a reduced price where you can learn about history and architecture and see the beautiful Japanese garden at the Tokyo Metropolitan Teien Museum of Art. This event is called Summer Night Museum 2023 and it will take place from July 20 to August 31.
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3. Explore Festivals
Summer in Japan is the best time to experience Matsuri, the Japanese word for festivals. These traditional ceremonies are used to ward off bad influences, remember ancestors, and wish for peace.
Each festival varies, but all usually include a procession of decorative shrines, traditional dances, street food, and local markets. The most popular Matsuri They are the Gion Festival during July in Kyoto, the Tenjin Festival famous for its boat shrines in Osaka, and the Nagaoka Fireworks Festival.
This year marks the official return of the Matsuri after the last three years of restrictions, generating high levels of enthusiasm among locals. It’s a great year to get to experience one of these ancient events.

4. Discover Mount Fuji
Mount Fuji is one of Japan’s most iconic landscapes, and while it can be seen from afar at all times of the year, you can only climb to the top from July to September.
There are a variety of trails for all skill levels and tours you can book to get the most out of your experience. You can explore the gentle trails of the lower half of the mountain and enjoy the local nature, or for more experienced hikers, you can plan a trip to the top of this active volcano.
As this year marks the 10th anniversary of Mount Fuji’s registration as a UNESCO World Heritage site, it’s the perfect time to catch the sunrise on top.

5. Escape to the coastal towns
When most people think of Japan, they think of bustling Tokyo, Buddhist temples, and traditional tea ceremonies. However, what many people don’t know is that the southern part of the country is home to some stunning white sand beaches with crystal clear turquoise waters.
Okinawa is a popular summer destination for locals and is home to some of the best beaches. Emerald Beach is perfect for swimming, and Mibaru Beach is known for its unusual rock formations and coral reefs.
Japan can be very hot and humid during the months of July and August, making these coastal areas the ideal place to cool off and relax after exploring other parts of the country.

traveler alert: Don’t forget travel insurance for your next trip!
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This article originally appeared on TravelOffPath.com